Commercial Excellence
- Our Commercial Excellence framework takes a holistic approach to addressing the key challenges faced by companies. This ensures that a company’s go-to-market model is specifically designed to target the customers that represent the highest value for the business and to consistently deliver the company’s value proposition.
- Our Commercial Excellence initiatives entail working closely with organizations on two distinct topics.
1. Go-to-market and commercial organization
Ensures that the business leverages the right sales channels (e.g., direct, inside sales, third-party intermediaries), and designs and deploys the optimal commercial organization, to serve the chosen customers and channels.
2. Customer Targeting and Value Proposition
Ensures that a business is focused on the right customer segments and that the business’s offer to each segment is designed in line with customer needs and delivers the right economics to both customers and the supplier.
