A set of repeatable steps that a sales person takes to move a prospective buyer from the early stage of awareness to a closed sale.
Customer Motivational Needs
The driving force within individuals that impels them towards the action of buying and consuming a particular product or service.
Coaching
A form of development in which an experienced person, supports a learner or client in achieving a specific personal or professional goal by providing training and guidance.
Sales Argument
The process of convincing customers about the suitability of one product or service as compared to another.
Commercial Selling
How to maximize the value that your products and services deliver to your customers and using that to sell.
Effective Sales Meetings
How to conduct effective sales meetings in order to leave your reps feeling pumped up and ready to sell.
Customer Service
The act of taking care of the customer's needs by delivering professional, helpful, high quality service and assistance before, during, and after the customer's requirements are met.
Merchandising Skills
The act of taking care of the customer's needs by delivering professional, helpful, high quality service and assistance before, during, and after the customer's requirements are met.
Marketing
Brand Positioning
The act of creating a brand offer in such a manner that it occupies a distinctive place and value in the minds of target consumers.
Brand Personality
A set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate. An effective tool to build loyalty.
Brand Portfolio and Architecture
A strategy which aims to maximize market coverage and minimize brand overlap through the effective creation, deployment, and management of multiple brands within a company.
Brand Planning and Activation
Brand planning and activation is a critical asset that allows you to transform market research insights into a profitable business reality.
Market Research & Analytics
A combination of primary and secondary research, providing a mix of firsthand evidence as well as a summary of descriptive documentation and synthesis of data drawn from a number of third party sources.
Brand Profitability
The earnings generated by brands which are used to ensure its survival and growth.
