Marketing Strategy

The marketing landscape has changed. Digital, social and mobile technologies have upended old models of engagement. Consumers are better-informed, more skeptical of brands and institutions, and more divided in their attention. The growth of data and business analytics has heightened expectations for marketing to prove its effectiveness.

When done correctly, the right marketing strategy enables you to speak to the right consumers in the right way at the right time.

The Brand Promise – All Touch-points

It’s never enough to simply conceive of a great brand. The brand promise must be delivered at all places of contact with the consumer, both online and off.

Our holistic understanding of business and the modern multichannel environment allows us to collaborate effectively with our clients in implementing brand strategies—and help specify what the organization must do to deliver a consistent brand experience to consumers.

Brand Portfolios & Architecture

As marketers launch many new brands and subbrands to address their customers’ fragmented needs, we help define the roles and relationships of brand assets within a portfolio and consolidate brands to reduce complexity, overlap, and costs—all within a coherent brand architecture.